Project Overview
This engagement focused on maintaining and extending the existing identity system so it worked in day-to-day production. The scope included building a coherent library of templates and components, aligning parallel design work, and documenting the reasoning behind key choices—type, color, layout, and motion—so adoption stayed smooth across teams and channels.
Objectives
1. Strengthen consistency across print, web, and motion deliverables
2. Reduce rework by standardizing templates and file setup
3. Provide rationale and usage notes to enable faster approvals and handoffs
4. Coordinate related brand pieces to keep quality and intent aligned
Approach
Audit & Prioritization
Mapped recurring asset types and pain points; identified high-impact templates to build first.
Mapped recurring asset types and pain points; identified high-impact templates to build first.
Component Library Buildout
Defined reusable elements (grid, type scales, spacing, motion cues) to keep outputs cohesive.
Defined reusable elements (grid, type scales, spacing, motion cues) to keep outputs cohesive.
Template & Asset Production
Built master files for core use cases: corporate materials, collateral, digital ads, event/email banners, and logo/motion packages.
Built master files for core use cases: corporate materials, collateral, digital ads, event/email banners, and logo/motion packages.
Rationale & Usage Notes
Paired each deliverable with concise “why it works” and “how to adapt” guidance to speed approvals and keep edits on-brand.
Paired each deliverable with concise “why it works” and “how to adapt” guidance to speed approvals and keep edits on-brand.
Coordination & QC
Aligned parallel brand pieces, standardized exports, and ran preflight checks for print and digital delivery.
Aligned parallel brand pieces, standardized exports, and ran preflight checks for print and digital delivery.
Handoff & Adoption
Delivered organized source files, quick-start guides, and a lightweight governance checklist.
Delivered organized source files, quick-start guides, and a lightweight governance checklist.
Constraints & Considerations
• Existing brand equities to preserve (logo, palette, tone)
• Multiple stakeholders and concurrent workstreams
• Need for quick turnaround on high-volume materials
• Clear handoff paths for internal and partner teams
Deliverables
Corporate Materials (presentations, one-pagers, case studies)
Campaign Collateral (sell sheets, brochures, leave-behinds)
Digital Ads (standard sizes with safe-type and variant rules)
Email & Event Banners (responsive sets, handoff specs)
Logo Reveals & Motion Assets (intro/outro kits, usage notes)
Web & Social Asset Kits (scalable templates, export presets)
Quick-Start Guides (2–3 page PDFs with do/don’t examples)
Lightweight Governance Checklist (preflight before release)
Credits & Collaboration
Produced core assets and coordinated adjacent brand pieces with internal stakeholders and partner teams to ensure consistent application across channels.
Work Samples
